start a podcast

Introduction

Why should you start a podcast now?

These days it seems like everyone has a podcast. Podcasts have been around for a while, but their popularity appears to have skyrocketed in recent years. If you’ve been thinking about starting your own, this article will explain why you should, as well as provide a few helpful tips on how to get started.

Whatever reason you have to start a podcast, it’s a good idea to start now!

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Why Start a Podcast?

Podcasts continue to grow in popularity and this is set to continue as mobile devices become more popular globally.  According to Podcasting Insights podcast usage due to mobile phone ownership has increased 157% since 2014. That means It’s becoming easier for listeners to find podcasts they want to listen to. It also means that podcast hosts no longer have to depend on their home market to reach their audience.

Imagine it!

But you’re still on the fence about starting a podcast. Maybe you’re not sure what to say. Or maybe you don’t know if you want to put in all the work necessary to start and grow a podcast. But maybe it’s just that you’re overwhelmed by the insane amount of tools and strategies that exist in the industry. But if you’re ready, here are some top reasons why starting your podcast can be a life-changing decision. 

But with almost 2 million podcasts, most of which don’t publish beyond seven episodes, why would you want to start a podcast now?

Here are my top five reasons why you should start your podcast now:

Start a Podcast Because Your Audience Is Waiting

Podcasting is fast becoming one of the best ways to get your message out. 

It’s also a great way to get your message out there while practicing your speaking skills. But it’s also a convenient and fun way for people to consume the advie and resources they’re seeking.

Whatever your passion or purpose, a podcast is an ideal way to uncover what is unique about you that you can share with the one person searching for the answer you provide.  That’s why it’s alright to do a podcast about what an existing podcast is about. Because your message is unique to you. Your story. Your voice is your own.

That’s what your audience — your avatar — is waiting for.

No matter who you are, you have a gift that you need to share with others.

~ jonathan milligan

I recently interviewed Jonathan Milligan, author of Your Message Matters.  He talks about ways to uncover your message and passion and how to monetize that message. 

Hosting a podcast is an opportunity to share your unique knowledge or opinion, serve your community, or just meet new people!

Also Read  The Ultimate Brand-Building Hack Before You Start Your Own Podcast

Maybe you just want to let off steam or talk about a topic that’s important to you like a favorite television show or book. Whatever your reason, don’t wait to start your podcast now.

I’m not gonna lie, starting a podcast was one of the scariest things I ever did.  Talking about yourself so the whole world can see my vulnerability and interviewing strangers is scary.  But after interviewing dozens of guests from around the world, I can say with certainty, it’s one of the most rewarding things I’ve ever done.

Podcasts are a great way to get your voice heard.  So don’t be afraid to jump right in and let your light shine.

Start a Podcast as a Side Hustle

When I first started my podcast I talked to a coach who told me I needed to monetize my podcast.  I told him I didn’t want to because that’s not why I’m doing it.  That was not a wise move on my part. 

Case in point, last summer I traveled across the United States and Canada mostly via Amtrak.  Even though I had several interviews waiting to be published, I missed five weeks of getting my show out because I wasn’t able to edit the episodes. And because I wasn’t making any money from podcasting I couldn’t pay an editor to edit my shows. 

Whether through sponsorships, advertising, or memberships, podcasts can be a great side hustle where you make money while getting your message out and serving your audience.

So it’s alright to want to make podcasting a business model.  Because it can be a great business.  And it’s a great side hustle that could become your full-time career.

But it’s quite alright to start a podcast as a hobby as well. Just know that even a hobby costs money and you may want to set it up to pay for itself at the very least.

What is Your Podcast Personality?

Take the PodScore Quiz to find out.

Start a Podcast To Build Your Brand and Reach More Customers

Podcasting is a great way to promote and grow your business.

According to Podcasting Insights, podcasting is a 2 billion dollar-a-year business.  That means you can use podcasting as leverage to create additional income

If you have a business but you want to reach more customers.  Or if you just want to reach your customers where they are, a podcast is a great way to leverage new and existing audiences to get more customers and increase sales.

For example, if you are a healthcare professional, you can use podcasting to broaden your audience.  You could provide people with tips and strategies to become healthier.  

Or if you are a mechanic, you can talk about vehicle maintenance to an audience of working solo moms who may have limited resources to always go to a mechanic.  At the very least they would know the right questions to ask.  A podcast like this would probably help reduce them getting ripped off by an unscrupulous mechanic.  

These are just two examples. But there are so many business applications to podcasting.  So don’t be afraid, jump right in.

Podcasting is low-risk, high reward.  It can be fun too!

Podcasting is insanely cheap and easy to get started.  I think the hardest part is your mindset.  You know, wrestling with your lizard brain.

But once you develop the right mindset – “I can do this”… 

Also Read  Comparing 3 of the Best Podcast Hosting Platforms

You’ll start towards an exciting path where you decide what your show is about, its format, and how often you will publish.  Your podcast will be yours to control and run as you see fit.

You’ll build a following that’s engaged and looking for more info from you. And many of those fans will be ready and willing to buy the products and services you create from your podcast!

Even though you will want to level up as you go along, you can start a podcast with just your smartphone.  

It may not be the best from a technical point of view but it’s your show and you can start where you are and grow from there.  

Eventually, you will have to pay for hosting but you can start for free with hosts such as Captivate.fm  or Buzzsprout.

Then you’re on your way.  

You can then promote your show in Facebook groups, Reddit, and other social media platforms.  If you are planning to interview guests on your show, Facebook groups are a great way to connect with future guests. Just remember to start your membership in the group by adding value. Respond kindly and generously to comments but don’t spam people you just meet with links to your podcast. In time people will appreciate your contribution and respond to you when you mention your show.

I remember being a part of Facebook podcast marketing group. The first time I joined some person DM’d me from the group offering to promote my podcast. yikes! Don’t be that guy, please.

You can also register with sites like PodMatch where you can find guests for your show should you decide to go that route. One of the great things about PodMatch is that you get paid when you interview guests who are members of their platform. How cool is that? #findaguest

One other way to build your show and personal brand is to be a guest (#beaguest) on other people’s podcasts.  This way you can leverage other podcast audiences to build your brand.

A podcast is an ideal way to uncover what is unique about you that you can share with the one person searching for the answer you provide.

The only major consideration at this stage would be whether or not your show needs editing and whether you can do it yourself.  If you can edit the show yourself, then you can save your cash.  But if you can’t then you will need to hire someone to edit the episodes for you. 

I prefer to edit my episodes because it gives me an opportunity to further connect with my guests, become acquainted with the subject matter, and continue to learn about podcasting so I can mentor others to success. In fact, the video below features Jordan Harbinger encouraging new podcasters to personally edit their podcast episodes when they first start podcasting. Watch and see what you think (36:24).

You can create artwork for your show on a platform like Canva. Or you can hire someone cheaply on Fiverr to do it for you.

Start a Podcast For New Opportunities and Networking

Podcasting has opened doors and given me access to people that I wouldn’t have dreamed possible otherwise.  It helps that I really enjoy the process. 

I’ve gained valuable experience through co-mentoring and mentoring aspiring podcasters.  I’m beginning to see value in learning more than just the basics of podcasting. I’m also helping others start their podcast.

Also Read  PodCubator Accelerator Podcast Mentorship: Save when you join by November 30

I host the New West Podcasters Club which is a virtual MeetUp where I answer questions from people who are curious about starting a podcast.  Some attendees have started a podcast but need to build confidence with the tools and strategies available to them.

Also, earlier this year, I gave a presentation to a group of digital nomads in Mexico sharing with them the many fulfilling reasons for starting a podcast alongside their businesses. The questions I got from the audience encouraged me to discover that many entrepreneurs recognize the value that having a podcast brings to their business.

start your podcast

Finally, through networks like PodPros and guest platforms like PodMatch, I’ve connected with other podcasters in a way that’s not possible on social media. 

Get plugged into a network or group of podcasters on Facebook or Reddit.  You’ll soon find that podcasting offers way more rewards than you previously thought.

Finally, join the New West Podcasters Club or schedule a free one-on-one consultation with me.   Sometimes a short conversation is all you need to bridge that 2mm gap between what you know and starting your podcast.

Conclusion

These are my reasons you should start a podcast. But there are many more.

With more and more people listening to podcasts every month it has become obvious to me that podcasting is here to stay. But as with any new venture. It takes dedication and commitment.

In addition, podcasting continues to grow in popularity.  It’s portable, easy to consume, and gives your audience the flexibility to choose what they want to listen to.

It’s audio on demand.  No one sees this going away.  Even with the popularity of videos.  

If starting a podcast seems overwhelming, start by recording yourself and listening so you can get used to hearing your voice.  Then learn what you can about the trade.  

Courses such as PowerUp Podcasting by Pat Flynn can help you with a strong foundation to start a podcast.  But if you are still confused and at a loss on how to start, I can mentor you through your first three episodes. Schedule a free consultation with me now.

Finally, listen to podcasts like Tools of the Podcast Trade where you can learn tips and strategies from experts in the podcasting space.

Frequently Asked Questions (FAQs)

Podcasting may be as cheap or as expensive as you want it to be. Basic equipment, such as a microphone and headphones, is reasonably priced. Hosting platforms frequently provide free or low-cost options, making them accessible to the majority of individuals. While high-end equipment and marketing efforts can increase the cost, they are not required to start your podcast.

The topics for your podcast will be determined by your hobbies, expertise, and target audience. Consider your areas of expertise and what you are enthusiastic about. To improve your content, research your subject, listen to other podcasts in your sector, and pay attention to audience feedback. You can experiment and adapt your content approach over time.

It all depends. Sponsorships, advertising, affiliate marketing, merchandise sales, and listener donations are all methods for revenue. Building a large and engaged audience is essential for attracting ads and sponsors. To enhance your income potential, you must focus on providing great content consistently and building your listener base.

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