The Ultimate Brand-Building Hack Before You Start Your Own Podcast

Introduction

You don’t have to wait to start your own podcast when you have a message you’re dying to share or looking for a way to attract more clients to build your business, You can start sharing your message before you launch your show by being a guest on other people’s podcasts. Appearing as a guest on other people’s podcasts is a simple brand-building hack that will give you exposure to your future audience even before launching your show.

Guesting on podcasts has many benefits like exposing you to a bigger, established audience, increasing your credibility as a subject matter expert, and giving you an opportunity to connect with your future audience.

Best of all, it’s free advertising!

Benefits of guesting on podcasts before you start your own podcast

You will benefit both personally and professionally from appearing as a guest on other people’s podcasts even before you start your own podcast. Guesting provides valuable networking opportunities with established podcasters in your niche. Consequently, it gives you access to their audience. You will also get invaluable opportunities to hone your message and enhance your speaking skills.

Guesting also provides a platform to share your offers with the host’s audience from which you can build your own future audience. For example, if you’re an author, you can offer a free chapter in exchange for an email. This will also help you build a fan base before you start your own podcast.

Finally, appearing as a guest on other podcasts boost your brand awareness and credibility and increase your audience reach. Even if you haven’t yet established yourself as a brand you can use guesting on other people’s podcasts as a way to do that. My interview below can help you create a way to start building your personal brand. Listen to the episode for some excellent tips from Personal Brand Expert, Mary Henderson.

How to find podcasts to guest on

Two well-established guest platforms online are PodMatch and Matchmaker. But you can find guests almost anywhere, depending on your niche. You can reach out to people already in your network on LinkedIn or in Facebook groups. But only PodMatch pays you to interview guests! Isn’t that crazy?

But you can also join podcasting meetups like PodPals or Women in Podcasting. Don’t forget to reach out to people you follow or who follow you on platforms such as Instagram or YouTube.

If you’re not ready to start your own podcast, guesting is a win-win strategy because some hosts may be the perfect guest for your new podcast. Be sure to have your podcast one sheet ready to give to prospective hosts.

Preparing for your podcast appearance

Research and list podcasts with an audience that would benefit from your message. Remember that your main goal should be to serve the audience. Don’t be afraid to share your best. This approach will build a connection with each audience who may find it hard to resist listening to you once you start your own podcast. So approach guesting to add value to the show. Don’t be skimpy with what you share.

Prepare your talking point for your subject matter and be familiar with the show you will be a guest on. Be sure to research what your ideal audience is looking for and what answers you can provide them. Also, listen to previous episodes of the podcast so you know what may be expected of you.

One great way to connect with the audience is to weave your own story as appropriate into your answers. Storytelling is a great way to build a connection with a prospective audience before you start your own podcast. This is one of the most important aspects of brand-building.

Finally, promote your appearance on social media and to your email list if you have one before and after the interview.

Call to action and giveaway

Start to establish your future audience when you appear on other podcasts by building an email list. To do this, offer something of value to the audience of the podcast you are guesting on. For example, you can give away a free download like a checklist, an ebook, or the first chapter of your own book if you have one.

Doing so will be easy as most podcast hosts will ask if you have anything to offer their audience. They will also ask how their audience can get in touch with you. Don’t miss this opportunity to add value and endear each audience to your topic and yourself when you start your own podcast.

Another benefit of guesting on other podcasts is free marketing of yourself, your products, and your services. Be careful not to make this your main goal for guest appearances. Instead, use the opportunity to add value to the audience.

Conclusion

Appearing as a guest on other people’s podcasts is an excellent way to hone your skills as a podcaster. It will give you an insight into podcasting that will help you manage your own guests in the future.

But most of all, guesting will increase your credibility as an expert and expand your brand awareness. You can build your future audience that can eventually become customers before you start your own podcast.

So if you want to start a podcast but are not quite ready or struggling to hone your message, becoming a guest on other people’s podcasts is one of the best brand-building hacks to help you on your podcasting journey. So start building your audience before you start your own podcast today.

Thanks for reading. Got questions about podcasting? Send me your question using this link. I’ll reply ASAP. Thanks.